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Features

WhatsApp Commerce

Turn WhatsApp into your most powerful sales channel. AI-powered chatbots handle queries, process orders, and send targeted campaigns — all with 90%+ open rates.

01

AI-Powered Chat Commerce

Let customers browse, ask questions, and purchase products entirely within WhatsApp conversations — powered by FavCRM's multi-agent AI system. The AI understands natural language queries like "show me red dresses under $50" or "what's your best-selling coffee?" and responds with relevant product cards, complete with images, prices, and one-tap add-to-cart buttons. It handles the entire purchase flow from product discovery to order confirmation without human intervention.

Behind the scenes, a LangGraph-based architecture routes each message to specialized agents: an intent classifier determines what the customer wants, a product search agent uses vector RAG for semantic matching against your catalog, and an order agent handles cart management and checkout. The system learns from every conversation, continuously improving its recommendations and response accuracy. For complex queries it can't resolve, it seamlessly escalates to a human agent with full conversation context preserved.

AIFavCRM BotShow me red dressesunder $50Here are 2 matches:Silk$42Midi$38Add to cartDetails
02

Broadcast Campaigns

Reach your customers on the channel they check most — with open rates exceeding 90%, WhatsApp broadcasts dramatically outperform email and SMS. FavCRM's campaign composer lets you design rich messages with images, videos, documents, and interactive buttons, then target specific customer segments based on their CRM data: tier level, last purchase date, spending patterns, location, or any custom attribute you track.

Schedule campaigns for optimal delivery times, set frequency caps to avoid message fatigue, and A/B test different message variations to find what resonates. Every broadcast tracks delivery, read, and response metrics in real time, so you can measure ROI down to the individual message. Template management ensures compliance with WhatsApp Business policies, and the built-in opt-out handling keeps your sender reputation clean while respecting customer preferences.

New CampaignAUDIENCEGold tierActive 30d247 membersMESSAGEHi {name}! As our Gold member,enjoy 20% off this weekendwith code GOLD20Shop NowSchedule: Sat 10amSend Campaign
03

Automated Order Updates

Keep customers informed at every step of their order journey with automated WhatsApp notifications that feel personal, not robotic. The moment an order is placed, FavCRM sends a confirmation message with an order summary, estimated delivery time, and a tracking link. As the order progresses — payment confirmed, item shipped, out for delivery, delivered — each status change triggers a timely, branded notification.

These automated touchpoints do more than inform — they drive engagement. Each message can include contextual upsells ("Customers who bought this also loved..."), loyalty point updates ("You earned 150 points from this purchase!"), and feedback prompts that capture customer satisfaction while the experience is fresh. The messaging templates are fully customizable and support multiple languages, ensuring every customer receives updates in their preferred language with your brand voice intact.

Order UpdatesOrder Confirmed!Order #1024 — 2 itemsTotal: $148.00Est. delivery: Mar 13TrackShipped!Tracking: SF1234567890+444 points earned!
04

In-Chat Product Catalog

Bring your entire product catalog into WhatsApp with browsable carousels that customers can swipe through, tap to view details, and add to their cart — all without leaving the conversation. Products display with high-quality images, prices, variant options, and stock availability, creating a shopping experience as rich as a traditional e-commerce site but as convenient as texting a friend.

The catalog automatically syncs with your FavCRM product database, so pricing, inventory, and availability are always current. Customers can search by keyword, browse by category, or ask the AI assistant for personalized recommendations based on their purchase history and preferences. Shared carts let customers build orders collaboratively — perfect for group orders or gift shopping — and saved favorites make reordering as simple as sending a quick message.

CatalogPremium Blend$24.00Add to CartCart: 2 items — $62.00
Fully Integrated

Connected to your ecosystem

WhatsApp Commerce works seamlessly with every other module in FavCRM, sharing real-time data to create perfectly tailored experiences.

WhatsApp Commerce
CRM Core
Analytics
Bookings
E-Commerce

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