Members & Loyalty
Build lasting relationships with digital loyalty cards, points, stamps, and referral programs. Reward your best customers automatically and watch retention soar.
Digital Loyalty Cards
Replace outdated paper punch cards with sleek digital loyalty cards that live right in your customers' Apple Wallet or Google Wallet. FavCRM lets you configure flexible earning rules — points per dollar spent, stamps per visit, or custom milestones — so your loyalty program matches exactly how your business operates. Customers see their balance update instantly after each transaction, creating a satisfying feedback loop that encourages repeat visits.
Beyond simple point accumulation, digital cards support multiple reward tiers within a single program. Set up early-bird bonuses for new members, double-point days to drive traffic during slow periods, or bonus stamps for purchasing specific products. Every interaction is tracked automatically, giving you a complete picture of each customer's engagement history without any manual data entry or card-scanning overhead.
Automated Referral Programs
Turn your happiest customers into your most effective marketing channel. FavCRM's referral engine generates unique sharing links and QR codes for every member, tracks each referral through the entire conversion funnel, and automatically rewards both the referrer and the new customer when a qualifying action is completed — whether that's a first purchase, a minimum spend, or simply signing up.
Monitor referral performance with detailed conversion metrics: see which members drive the most sign-ups, which incentive structures produce the highest conversion rates, and how referral-acquired customers compare to organic ones in lifetime value. You can A/B test different reward amounts, set caps to control costs, and even create tiered referral bonuses where top advocates earn progressively better rewards — all without writing a single line of code.
Birthday & Milestone Rewards
Surprise and delight your customers at the moments that matter most. FavCRM's trigger-based reward engine automatically dispatches personalized gifts on birthdays, membership anniversaries, and custom milestones you define — like a customer's 10th visit or their first $500 in lifetime spending. Each trigger is fully configurable: choose the reward type, set validity windows, and customize the notification message sent via WhatsApp or email.
The system supports dry-run testing so you can preview exactly who will receive a reward before going live, plus success-rate tracking to ensure delivery. Inactivity triggers round out your retention toolkit — automatically re-engage members who haven't visited in 30, 60, or 90 days with a compelling offer to bring them back. Combine multiple triggers into sequences for sophisticated lifecycle marketing that runs entirely on autopilot.
Member Portal
Give your customers a branded self-service portal where they can check their point balance, view available rewards, track tier progress, and browse their transaction history — all without needing to contact your staff. The portal works on any device and updates in real time, so members always see their latest status immediately after a purchase or redemption.
The member portal also serves as a communication hub. Members can view active promotions, upcoming events, and personalized offers tailored to their purchase history and tier level. For merchants, the portal reduces support inquiries by giving customers direct answers to their most common questions — "How many points do I have?" and "What rewards can I redeem?" — while reinforcing your brand identity through customizable colors, logos, and messaging throughout the experience.
Connected to your ecosystem
Members & Loyalty works seamlessly with every other module in FavCRM, sharing real-time data to create perfectly tailored experiences.
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Join thousands of merchants using FavCRM to build lasting customer relationships.